In fact, it didn't even have a name. It wasn't until technologist and entrepreneur Danny Sullivan coined the term search engine marketing in a 2001 article on. Nothing symbolizes panic and indecision, better than Microsoft's fall into the world of search engines. Following the success of A Webmaster's Guide to Search Engines, Danny Sullivan launched Search Engine Watch, a website dedicated to providing news about the search industry, tips for searching the web, and information on how to better rank websites.
A growing number of online publishers allow search engines, such as Google, to crawl the content of their pages and place relevant ads on them. While a larger advertising budget can be advantageous, especially when targeting highly competitive keywords, it's far from a requirement for success with search engine marketing. The same year that Bing was launched, Microsoft signed an agreement with its closest rival in search engines, to boost Yahoo search results. Publishers were found to be selling listing in the directory, after rumor had it that an ODP listing increased a website's search engine rankings.
However, the practice we now know as SEO predates the world's most popular search engine, co-founded by Larry Page and Sergey Brin. Search engine marketing is a way to create and edit a website so that search engines rank it better than other pages. It was also around 2004 when Google and search engines began to make greater use of end-user data, such as search history and interests, to personalize search results. A short time after the advent of the Internet, the first search engines set the stage for search engine marketing, commonly known today as simply SEM.
However, a large number of online marketers don't buy search engine optimization for higher search results lists, but rather prefer paid links. Because Google AdWords quality score comprises half of the ad ranking formula, it's one of the most important metrics that search engine marketers can focus on. In addition to Mobile First, this includes, in particular, the increasing number of search queries through virtual assistants such as Alexa and the increasing importance of local search results. The TrustRank algorithm went a step further than the founding of Florida as a way to filter SPAM and Black Hat techniques from other search engine results.
Until this point, search engines mainly ranked sites based on page content, domain names, ability to appear in the directories mentioned above, and the basic structure of the site (breadcrumbs). As Search Engine Journal reported at the time, Caffeine was “a next-generation search architecture for Google that is supposed to be faster and more accurate, provides better and more relevant results, and crawls larger parts of the web.
